“We needed a fixture that could match the colour temperature of other light sources as well as give the very precise control so we could create waves, patterns and beautifully finessed flowing kinetic effects,” explained Harry.
Harry and Daniel decided on Astera, and these granular effects are further refined utilising their custom software to achieve minute precision. However, Harry also thinks the Astera App is great for controlling smaller numbers of tubes on location.
When the Asteras arrived they were installed on the light box complete with a large custom seamless silk diffuser … and were ready for business which has been constant.
Clients like Audi, Hyundai, Kia, Lexus, Suzuki and many others have all shot materials in the studio utilising the robotic camera system and Asteras. They also have motion-controlled car turntables and other accessories available … making D1 the first purpose-built fully automated car studio in the world.
D1 Studio is designed to allow crews to get great results in days rather than weeks. Especially in commercials, time is always tight and pressured, so the quicker a setup can be completed, the better. D1’s light box and automation equipment dispenses with the need for complicated rigging in dusty roofs to get lights and other kit in the right places.
In less than a year, some of the leading talents from the world of TV, film and commercial production have worked there – lighting cameramen, camera operators, DOPs and directors – which has resulted in a bounce in sales for Astera as everyone has been amazed by the quality and performance of the Titans!
Although it wasn’t a key consideration in the planning, another positive consequence of getting the Titans installed has been reducing the studio’s power bill vastly … by nearly 75% in fact, which is impressive!
Keeping ahead of the game is one of Harry’s passions and – among other brainstorms – he and Daniel are already looking into designing solar-powered generators to power the robotic camera system … with a view to be able to run the studio off the grid for periods.
There are also plans to roll out the successful D1 formula in other cities … so watch this space!