VuePix Supersized Digital Billboard for Zarraffa’s Coffee HQ

Zarraffa’s Coffee HQ

Location: QLD, Australia
Equipment Used: Global Media Series
Application: Digital Displays

A supersized VuePix Infiled Digital Billboard has been deployed at the new site of Zarraffa’s Coffee Roastery and Headquarters in Eagleby, QLD.

Located along the busy M1 highway, the 9.2m wide and 5.7m tall digital billboard promotes Zarraffa’s new facilities and their current projects.
Our VuePix team worked closely with Byrne Projects QLD team, who managed the whole project. Central Engineering was engaged as an installation partner.

Our VuePix team worked closely with Byrne Projects QLD team, who managed the whole project. Central Engineering was engaged as an installation partner.

VuePix Infiled Global Media series panels have been used for this supersized digital billboard, ensuring the screen is weatherproofed and ready to withstand harsh Queensland environments, including direct UV rays, varying temperatures, constant vibrations and severe weather conditions. With a resolution of 10mm pixel pitch and an exceptional brightness of over 5,000nits, the media platform delivers excellent visuals in any light conditions.

The screen and the content are managed by NovaStar MBox660 and features a patented Display Monitoring System, allowing live monitoring of the screens key vital working conditions and functionality – temperature, humidity, power supply, etc.

Attached to a galvanized steel frame and mounted on a pylon, the screen provides a perfect digital advertising platform to promote Zarraffa’s brand and facilities, capturing the attention of all the traffic heading north on the busy M1.