“Pro AV Solutions were involved in this project from the early design stages,” says Marc Silver, Solution Architect and Pre-sales Engineer at Pro AV Solutions. Their team worked closely together with Buchan Group, who had the vision of turning this project into a unique digital art installation, which would raise this retail experience to a whole new level. “We conducted proof of concept, showing the pixel blending within the tunnel environment, designed and outlined the final specification for the LED wall radius and the digital platform dimensions, to make sure it all fit perfectly within the environment,” comments Marc.
“From the early design concepts, we knew that this project would require a fully customised LED solution,” comments Russell Muddle, National Project Manager at ULA Group. “We have delivered several bespoke digital projects with Pro AV Solutions over the years, so I was confident we had the right technology and a very experienced team to work on this custom project.”
“We faced a multitude of challenges throughout this project from the very beginning”, comments Marc Silver. “Being a fully bespoke delivery, all fittings and fixtures were custom designed. Although we are experienced with this type of installation, the bespoke nature always introduces an extra challenge for our engineering and installation team to get the best result.”