Melbourne Fashion Festival 2025
Location: Australia
Application: LED Screens & Digital Displays
Harry the Hirer Productions delivered another iconic Melbourne Fashion Festival in Style, creating immersive stage productions and activation spaces for the 15-day event held at the historic Royal Exhibition Building.
The precinct pulsed with energy, elevated by striking VuePix Infiled LED screens that delivered high-impact visuals and defined its bold, fashion-forward vibe. Above the main entrance, a large GX Series screen greeted fashion lovers with vibrant content. Near the food and activity zone, an ART Series digital display delivered crisp, engaging graphics for mingling guests. The DJ area came alive with a sleek ART screen mounted along a shipping container, adding a dynamic visual edge that amplified the music experience.
Inside the venue, the true showstopper was the runway’s centrepiece: a breathtaking curved VuePix Infiled ART digital canvas. This impressive backdrop elevated every collection, delivering vivid graphics that enhanced the atmosphere and brought each designer’s vision to life.