Best known for its ‘Magic Millions Yearling Sale’ event held annually at the beginning of the year, the Magic Millions operates its thoroughbred auction house all year round, conducting sales of close to 5,500 thoroughbreds in four states of Australia. The auction house is the leading producer of stakes winners across Australia, and the number one source of Group one wins over recent racing seasons.
The ULA Group team worked closely with Leigh Spiegel, the IT Manager of Magic Millions to identify the best technology to suit their specific requirements, when it comes to both AV equipment, software and their compatibility.
Leigh comments: “Due to renovations we had an opportunity to upgrade, we wanted to get a brighter image creating a more dramatic impact. Our selling auditorium is exposed to indirect daylight and our projector looked washed out during the day.”