The main advertising LED billboard is 5m long and 2.3m high, featuring VuePix Infiled Global Media panels, which have been placed in a sleek aluminium frame and attached to one of the buildings within the complex.
The VuePix Infiled GM series has been specifically designed for fixed outdoor advertising applications. It offers a balance between weight and durability to withstand harsh environmental factors.
Not long after the main advertising screen installation, management approached the VuePix Infiled team again to request an additional screen to be installed within the main arcade of the complex. The arcade acts as a thoroughfare between renowned Orchid Avenue and The Esplanade, providing high foot traffic, making the arcade a perfect place for an additional digital advertising display. This time the VuePix Infiled ER 3.9mm outdoor panels were used, due to its location, attachment to the building and the viewing distance.