ULA Group Announces a New Distribution Partnership with ADJ

ULA Group is pleased to announce a new distribution partnership with ADJ, the global entertainment lighting, LED video and effects equipment manufacturer.

“We are extremely excited to extend our partnership with ADJ Group and include the world-renowned ADJ product range in our portfolio,” says Cuono (Con) Biviano, Managing Director of ULA Group. “The globally strong ADJ brand represents a vast range of innovative products with great ROI and proven reliability supported by a strong warranty program, all perfectly suited for the mid-market. We look forward to working with all the team at ADJ and growing the brand throughout Australasia.”

“We are extremely excited to extend our partnership with ADJ Group and include the world renowned ADJ product range in our portfolio,” says Cuono (Con) Biviano, Managing Director of ULA Group.

With almost 35 years of experience designing and manufacturing entertainment lighting products, ADJ has developed a worldwide reputation for innovation, quality and reliability. The company serves the mid-market AVL rental, event production and installation sectors of the industry, from headquarters in Los Angeles, California as well as regional facilities in Mexico and Europe. ADJ’s range includes moving head luminaires, static washes, beam effects, audience blinders, strobes, DMX control hardware/software, LED video panels and related accessories, as well as fog, haze and other atmospheric effect generators. The company’s products are used worldwide for events, productions and festivals of all sizes, and are also installed in a wide variety of venues ranging from churches and theatres to trampoline parks and roller rinks, nightclubs and lounges to concert venues and event centers.

With almost 35 years of experience designing and manufacturing entertainment lighting products, ADJ has developed a worldwide reputation for innovation, quality and reliability.

“ADJ’s product range has matured over recent years from our DJ/club roots to the point that we now offer an unrivalled line-up of professional fixtures targeted at the broad mid-market of the entertainment lighting industry,” adds ADJ’s President, Toby Velazquez. “As we continue to expand more heavily into the rental, touring and event production sectors, I am excited to be partnering with ULA Group to grow our market share in Australasia. It is a company with a solid reputation and proven track record, and I am confident that their team is ideally placed to maximize ADJ’s potential in the region.”

The ULA Group officially became ADJ’s distributor for Australia and New Zealand on December 1, 2019

[Photograph (Left to right): ADJ Group’s International Sales Manager, Chuck Green; ULA Group’s Managing Director, Cuono Biviano; and ADJ Group’s President, Toby Velazquez]