Elite, headed by owner and founder Darren Russell, will typically supply a full production package – lighting, audio, video rigging and staging – to its clients, embracing all sectors of the industry, from music events to corporates and industrials, TV and theatre productions.
Last year Elite purchased 96 x Astera AX1 PixelTubes in kits of 8 with “all the bits”, supplied by ULA Group, Astera’s exclusive distributor for Australia and New Zealand.
More recently – and in spite of the pandemic – the company has invested in another 48 AX1’s and 48 x Astera AX5’s with a full complement of accessories which are for general stock, delivered by Astera’s Australian distributor, ULA Group.
Darren explained how he and his lighting team were initially looking around for a multi PAR-style fixture to replace the various types of older multi PARs they had accumulated in hire stock.
He first saw Astera products at a trade show, and at some stage during this period he had a “lightbulb moment” … and they decided instead of buying LED PARs to put their money where their mouths were … and invest in a substantial quantity of the Astera AX1s.