BCEC Elevates Event Experiences with Landmark 24-Metre LED Canvas in Plaza Ballroom

Brisbane Convention & Exhibition Centre (BCEC) has reinforced its position as one of Australia’s leading event destinations with the installation of a striking new 24-metre-wide LED display in its iconic Plaza Ballroom.

Delivered in partnership with Diversified and ULA Group, the permanent visual solution features a 24m x 4m VuePix Infiled AR2 LED screen powered by Brompton Technology processing, creating one of the most significant permanent LED installations within an Australian convention and exhibition venue.

Designed to support the diverse range of conferences, gala dinners, awards presentations, product launches, hybrid events and corporate functions hosted within the venue, the new LED canvas transforms the Plaza Ballroom into an immersive visual environment capable of adapting to virtually any event format.

A Flexible Visual Platform for Modern Events

As one of BCEC’s premier event spaces, the Plaza Ballroom regularly hosts events with vastly different content and presentation requirements. While conferences demand high-resolution presentation content, speaker imagery and live camera feeds, gala dinners and awards ceremonies often rely on dynamic branding, sponsor recognition, video content and immersive visual storytelling.

The challenge was to create a permanent solution capable of delivering exceptional results across all event formats while simplifying event delivery for organisers and production teams.

The result is a visually impressive 96-square-metre LED canvas, offering a native resolution of 8064 x 1344 pixels and more than 10.8 million pixels across the front of the ballroom. The ultra-wide display enables panoramic content, cinematic backgrounds, multi-window presentations and flexible Picture-in-Picture (PiP) configurations, allowing event organisers to combine presentation content, live vision, branding and sponsor messaging within a single cohesive visual experience.

Creating Greater Impact for Event Organisers

The expansive LED canvas provides a dramatic visual focal point, allowing content to extend seamlessly across the entire stage environment without interruptions from presenters, lecterns or stage infrastructure.

For sponsors and stakeholders, the screen offers significantly greater visibility and premium branding opportunities, while event organisers benefit from enhanced flexibility when designing content layouts for both in-person and hybrid audiences.

The permanent installation also delivers operational advantages, reducing reliance on temporary display systems, lowering bump-in requirements and minimising technical complexity for many event formats.

In addition, the digital platform supports BCEC’s ongoing sustainability initiatives by providing a flexible alternative to single-use printed signage, banners and event graphics.