Originally founded in 1975, SGM has more than 40 years of experience in the entertainment lighting business. Focusing on innovation and experimenting with emerging technologies, SGM has gathered one of the most experienced R&D teams managed by Peter Johansen, a pioneer who helped to shape the entertainment lighting industry as it stands today.
Peter Johansen, CEO of SGM, states: “I have known Cuono Biviano since the early ‘90s, and I have been looking for the right partner capable of representing SGM, having the technical skills and qualifications to market a high-tech brand. I am happy to re-establish these old ties, and I foresee that combining forces between ULA Group and SGM will definitely bring great value for Australia’s and New Zealand’s market, leading us to reclaim the growth potential of this region.”
The SGM award-winning LED products are renowned for their quality and reliability and have been recently specified as main lighting fixtures on world tours by artists including Beyoncé, Taylor Swift, Robbie Williams, Pink, One Direction and featured on numerous international events such as Eurovision Song Contest etc.
The SGM architectural range offers high-powered LED IP rated fixtures, ideal for permanent outdoor installations illuminating iconic building and structures around the globe.
The ULA Group will announce the dates for the official SGM product launch events in their Australian and New Zealand facilities in upcoming weeks